Octoplay partners with LiveScore Group to expand UK market reach

Octoplay has partnered with LiveScore Group to expand its content distribution to LiveScore Bet and Virgin Bet in the UK. The agreement aligns with Octoplay’s strategy to work with innovative, high-growth operators focused on player experience. This integration strengthens Octoplay’s UK portfolio, which already includes partnerships with Flutter Entertainment, Entain, Evoke, Rank Group, and ComeOn Group. The company operates across 11 regulated markets in Europe and North America, including Sweden, Spain, Italy, Ontario, and New Jersey. Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet, praised Octoplay for its reputation in delivering exceptional gaming experiences. The deal follows Octoplay’s recent US expansions, including launches with Hard Rock Bet Casino, BetMGM, and Rush Street Interactive, as well as European rollouts with Danske Spil in Denmark and Midnite in the UK. Octoplay holds licences in 12 jurisdictions and continues to focus on growth within regulated markets, offering a portfolio of online slots distributed via direct integrations and aggregation platforms.